“A NEW NAME”

Reveau Residential wanted a playful way to engage their audience and show off their personality as a brand. We created a short comedy spot starring owner Andrew Hasdal — temporarily rebranded as Andrew Housedal — to humorously exaggerate his commitment to real estate.

We leaned into absurdist comedy, turning Andrew’s everyday routine into a tongue-in-cheek testament to his dedication. From waking up at 4 a.m., to sleeping in a tie, to showering fully dressed in a suit, every beat highlighted his over-the-top commitment to clients — while winking at the audience that this was, of course, all in good fun.

The spot humanized Reveau Residential with a fresh, funny angle that clients and followers loved. By playing into self-aware humor, the brand not only entertained but strengthened its reputation as approachable, relatable, and fun to work with.

Deliverables

• Feature comedy spot for web and social media

• Short-form cutdowns designed for Instagram Reels and TikTok

• Stills & frames repurposed as memes and posts to extend the joke across channels