“COVERED”

When Ram Board prepared to launch Pro Sheets, their newest surface protection product, they needed a campaign that would match the scale and toughness of the product itself. We developed Covered, a launch film that demonstrated Pro Sheets in action on a tower construction site in downtown Chicago — a setting that underscored both durability and credibility.

Our goal was to show that Pro Sheets isn’t just another protective layer, but a jobsite essential. We built the concept around real-world application: showcasing Pro Sheets as a reliable shield on high-profile, heavy-duty construction. By blending bold visuals with a straightforward message, we positioned the product as the professional’s choice for serious projects.

Covered gave Ram Board the high-visibility launch they needed: a cinematic, real-world showcase of Pro Sheets as a tough, professional-grade solution. By capturing the product in use on a major Chicago build, the campaign immediately established credibility and gave the brand a library of assets to fuel their marketing across every channel.

Deliverables

• Hero launch film introducing Pro Sheets

• Vertical and horizontal cutdowns tailored for paid social campaigns

• Photography captured on site for use across web, print, and product marketing