“HOLD FAST”

A new phone mount designed specifically for motorcycles needed a launch campaign that would feel as tough and road-tested as the riders it was built for. The goal: create a gritty, American-made spot that showcased both the rugged durability of the product and the freedom of the open road.

We collaborated closely with the client to identify what riders value most. From there, we built a concept around grit, grip, and freedom, capturing the spirit of the American road while demonstrating the product’s ability to hold strong under pressure. The tone was designed to be bold, cinematic, and unapologetically tough.