“WHISPER CAMPAIGN”

For this playful brand awareness spot, Darvin Furniture wanted to connect with modern couples in a way that felt funny, relatable, and digitally savvy. We developed "Whisper Campaign", a 30-second commercial that leans into the cultural phenomenon of phones “listening” to our conversations—and takes it to a hilariously sneaky level.

The ad follows a husband and wife who secretly whisper Darvin-related keywords into each other’s phones, hoping to manipulate targeted ads to reflect their own dream furniture wishlists. Through escalating tactics, clever whispers, and a final coincidental meeting at the Darvin showroom, the story highlights Darvin as the obvious choice—no algorithm needed.