“FURRY GOLDILOCKS”

When Darvin Furniture set out to promote their new line of pet furniture, they wanted something fun, memorable, and relatable—something that would connect with pet owners on both an emotional and practical level.

We began with a series of high-level concepts, ultimately landing on “Furry Goldilocks”—a playful storyline that follows a cavapoo determined to ditch its old bed for the family couch. From there, we developed a full script and voiceover that struck the perfect balance of humor and warmth, speaking directly to pet owners’ daily experience.

Production took place on the Darvin showroom floor, where we transformed a corner into a cozy living room set.

In post-production, we shaped the comedic timing with quick cuts, dramatic slow-motion, and a movie-trailer-inspired score that amplified the “escape” moments. The final polish included voiceover, graphics, and a tagline that tied the story back to Darvin’s brand message: “A place they’d rather be.”

“Furry Goldilocks” not only showcased Darvin’s new pet furniture line in a witty, relatable way, it also reached wide audiences—streaming on Roku and Amazon Prime, airing across Chicago-area stations, and featured prominently on Darvin’s homepage.