“HALAS HALL”
ROLE
CATEGORY
CLIENT
FROM SCRIPT TO SCREEN
BRANDING
CHICAGO BEARS
OVERVIEW
To bring fans closer to the Chicago Bears legacy, we created a feature piece with former Bears legend Israel Idonije, Idonije guided viewers through Halas Hall, the team’s state-of-the-art training facility, blending behind-the-scenes access with stories of the franchise’s history and culture.
The feature positioned Halas Hall not just as a training center, but as a living museum of Bears history. By pairing Israel Idonije’s storytelling with cinematic visuals, the piece connected fans to the team’s past, present, and future — all while showcasing the unmatched experience of stepping inside the Bears’ home.
Production
Location: Shot on-site at Halas Hall, with clearance and coordination to capture the facility
Talent: Bear’s legend Israel Idonije as host, bringing personality and credibility.
Cinematography: Smooth walkthroughs, detailed cutaways of facilities and memorabilia, and lifestyle coverage to keep the pace fresh and engaging.
Tone: Light, entertaining, and fan-friendly — blending cultural nostalgia with exclusive access.
Deliverables
Feature video tour released online for fans and media use
Short-form edits optimized for social platforms, focusing on facility highlights and historical moments
Still captures for press releases and promotional campaigns












CREDITS
TERESA MEYERS
TROY MAIRS
ELIZABETH MAIRS
ISRAEL IDONIJE
EXEC PRODUCER
DP
CREATIVE DIRECTOR
TALENT (HIMSELF)