“HALAS HALL”

ROLE

CATEGORY

CLIENT

FROM SCRIPT TO SCREEN

BRANDING

CHICAGO BEARS

OVERVIEW

To bring fans closer to the Chicago Bears legacy, we created a feature piece with former Bears legend Israel Idonije, Idonije guided viewers through Halas Hall, the team’s state-of-the-art training facility, blending behind-the-scenes access with stories of the franchise’s history and culture.

The feature positioned Halas Hall not just as a training center, but as a living museum of Bears history. By pairing Israel Idonije’s storytelling with cinematic visuals, the piece connected fans to the team’s past, present, and future — all while showcasing the unmatched experience of stepping inside the Bears’ home.

Production

  • Location: Shot on-site at Halas Hall, with clearance and coordination to capture the facility

  • Talent: Bear’s legend Israel Idonije as host, bringing personality and credibility.

  • Cinematography: Smooth walkthroughs, detailed cutaways of facilities and memorabilia, and lifestyle coverage to keep the pace fresh and engaging.

  • Tone: Light, entertaining, and fan-friendly — blending cultural nostalgia with exclusive access.

Deliverables

  • Feature video tour released online for fans and media use

  • Short-form edits optimized for social platforms, focusing on facility highlights and historical moments

  • Still captures for press releases and promotional campaigns

CREDITS

TERESA MEYERS

TROY MAIRS

ELIZABETH MAIRS

ISRAEL IDONIJE

EXEC PRODUCER

DP

CREATIVE DIRECTOR

TALENT (HIMSELF)

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