“COUNTER ARMOR”
ROLE
CATEGORY
CLIENT
FROM SCRIPT TO SCREEN
PRODUCT LAUNCH
RAM BOARD
OVERVIEW
When Ram Board introduced their newest product, Counter Armor, we partnered with their team to bring the launch to life. Traveling to their Raleigh headquarters, we coordinated talent, scouted locations, and built a production that highlighted the product’s ease of use and durability. From there, we delivered a full suite of assets: motion spots in horizontal, vertical, and square formats designed for multi-platform distribution, plus a complete set of product photography for packaging and landing pages. The result was a versatile content package that gave Ram Board everything they needed to showcase Counter Armor across retail, digital, and social channels.
Deliverables
Hero launch film introducing Pro Sheets
Vertical and horizontal cutdowns tailored for paid social campaigns
Photography captured on site for use across web, print, and product packaging








CREDITS
EXEC PRODUCER
DP
CREATIVE DIRECTOR
TALENT
TALENT AGENCY
SUSAN WILSON
TROY MAIRS
ELIZABETH MAIRS
BAKARI BROWN
DEVISE