“COUNTER ARMOR”

ROLE

CATEGORY

CLIENT

FROM SCRIPT TO SCREEN

PRODUCT LAUNCH

RAM BOARD

OVERVIEW

When Ram Board introduced their newest product, Counter Armor, we partnered with their team to bring the launch to life. Traveling to their Raleigh headquarters, we coordinated talent, scouted locations, and built a production that highlighted the product’s ease of use and durability. From there, we delivered a full suite of assets: motion spots in horizontal, vertical, and square formats designed for multi-platform distribution, plus a complete set of product photography for packaging and landing pages. The result was a versatile content package that gave Ram Board everything they needed to showcase Counter Armor across retail, digital, and social channels.

Deliverables

  • Hero launch film introducing Pro Sheets

  • Vertical and horizontal cutdowns tailored for paid social campaigns

  • Photography captured on site for use across web, print, and product packaging

CREDITS

EXEC PRODUCER

DP

CREATIVE DIRECTOR

TALENT

TALENT AGENCY

SUSAN WILSON

TROY MAIRS

ELIZABETH MAIRS

BAKARI BROWN

DEVISE

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